Market Updates, Products & Ingredients

Swisse Wellness Launches Single-Serve Collagen Powder Formulation

The new product, in a chai tea flavor with a green tea flavor soon to come, is meant to blend with cold beverages.

Swisse Wellness has announced the launch of Clinical Collagen+ Beauty Blends, the latest addition to the brand’s beauty product range. It is formulated with grass-fed bovine collagen, Verisol Bioactive collagen peptides, hyaluronic acid, and other natural ingredients.
 
The ingredients in Clinical Collagen+ have been shown in clinical studies to improve skin and joint health, and each serving contains ten grams of collagen. The clean-label, non-GMO supplement is formulated to help reduce wrinkles and fine facial lines, increase skin elasticity, and promote healthy aging and smooth skin by supporting collagen and elastin production.
 
“We’re offering a scientifically-backed collagen product that easily fits into our consumer’s routine,” North America vice president Kimberly Weld said. “Our consumer base spans ages, lifestyles, and health needs, and we feel that this product appeals to this wide range of wellness enthusiasts.”
 
Clinical Collagen+ Beauty Blends are available online in a Chai tea flavor, with a green tea flavor to be launched soon. The product is sold in a package containing 30 individual packets at a MSRP of $49.99. It adheres to Paleo and Keto diets, contains no artificial colors, flavors, or sweeteners, and is made to blend with 6-8 oz of cold water, plant-based milk, dairy, or other cold beverages. The product is naturally sweetened and contains no artificial ingredients.
 
“We developed this product with efficacy top of mind, using VERISOL Bioactive Collagen Peptides. This well-studied ingredient has several fantastic benefits, my favorite being facial fine line reduction,” Rhianna Smith, North America product development manager, said. “Collagen also supports joint health which is such a great bonus for healthy lifestyles. We pride ourselves on our competitive price compared to other brands in the market knowing that we have stayed true to the Swisse difference of quality.”
 
This is Swisse’s second product developed specifically for the U.S. market, following the Swisse Ultiboost, which was launched in the fall of 2019.

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