NOW Sports, the largest manufacturer of natural products in the U.S. health food store channel, recently launched a line of ten new products.
 
NOW Sports developed a blend of MCT oil and whey protein concentrate, which provides a keto-friendly source of protein. MCT oil is a medium-chain triglyceride, which is a small molecule that is easier to absorb than other forms of fat, and can provide energy quickly due to its fast absorption. NOW’s MCT Powder with Whey Protein provides a blend of fats and protein made specifically for those with keto-friendly diets, with a balance of 7 grams of fat per 2 grams of protein. The powder comes in 1-pound bags, available in unflavored ($29.99), sea salt caramel, and chocolate mocha flavors (both $34.99), can be easily blended into hot and cold beverages in its powdered form.
 
B-12 Energy Boost Tart Berry Sticks provide a blend of B-12 and other nutrients supplying cellular energy production in a powdered form that does not need to be added to water. They contain folate, taurine, nautral caffeine, and 10,000 mcg of vitamin B-12. The energy formula is $11.99 for 12 sticks.
 
BCAA Blast Powder, available in Natural Raspberry and Tropical Punch flavors, is a simple yet effective pre-workout supplement that can help maximize output during workouts.  Each serving delivers 5 grams of branched-chain amino acids to support muscle growth, retention, and recovery. These BCAAs are not blended with other amino acids. Additionally, the supplement contains 100mg of caffeine per scoop, as well as sodium. This thirst-quenching supplement assists in maintaining physical energy and focus during workouts, while supporting the body’s natural recovery processes. Each jar contains 600 grams, about 34 servings, and costs $39.99.
 
These products each undergo third-party certification for detection of banned substances to ensure product purity. The Informed-Sport certification program certifies that each and every batch of a supplement product and raw material bearing the Informed-Sport logo has been tested by LGC’s anti-doping lab.
 
Effer-Hydrade effervescent electrolyte tablets help athletes and sports enthusiasts rehydrate and recover. They contain clean formulations designed to meet common sports nutrition needs. Electrolytes are charged minerals that are essential for controlling fluid balance, helping muscles contract and maintaining correct blood pH. Naturally present in water, electrolyte enhanced beverages are used by many athletes to help restore electrolytes, sodium, and minerals lost by sweating. Sports nutrition drinks designed to restore electrolytes while rehydrating the consumer are ubiquitous, with known benefits. This vegan formula provides those benefits with cleanrer ingredients and less sugar. The tablets just need to be dissolved in water, and are available in Orange Strawberry, Mixed Berry, and Lemon Lime flavors.
 
Effer-Energy is a vegan electrolyte supplement that helps athletes and sports enthusiasts rehydrate while also supporting energy production and recovery. This formula provides all the same benefits as Effer-Hydrate with the addition of naturally-occurring caffeine from green tea extract, and, like Effer-Hydrate, come as water-soluble tablets available in Tropical Punch flavor.