Gaia Herbs has announced the launch of its latest products featuring black elderberry: Black Elderberry Extra Strength Gummies (containing 770mg of elderberry juice and concentrate), Everyday Elderberry Gummies (containing 462mg of elderberry juice and concentrate), and GaiaKids Everyday Elderberry Gummies (containing 231 mg of elderberry juice and concentrate). All three varieties are available online today, and will be distributed across natural and health food stores nationally throughout the month.
 
The 30-year-old herbs and botanicals company has long been recognized for its Black Elderberry Syrup, and is now providing a gummy formulation of the active, highly-concentrated elderberry extracts for immune support.
 
“Great-tasting, super potent, no added sugars, and using only the purest organic ingredients – this is what we set out to achieve with our new USDA-certified organic black elderberry gummies,” Angela McElwee, president and CEO of Gaia Herbs, said. “We were not satisfied with the gummy options available on the market, which forced consumers to choose between taste, potency, and inferior ingredients, and were determined to produce gummies without compromise. Given the lofty goals, we are excited to release our new black elderberry immune support gummies, which use organic black elderberry fruit with no added sugars, flavors, colors, or gelatin, providing a truly delicious and efficacious option for daily immune support.”
 
“Gaia Herbs is committed to purity, potency, integrity, and ethical sourcing in all of our products, and are thrilled to bring that same promise to life in the gummy category, after years of research and development,” she continued.
 
The organic black elderberries used in Gaia Herbs’ products are farmed in the Styrian region of Austria, on land which has been cultivated for generations, the company reports. Haschberg Elderberries (Sambucus nigra) were particularly sought-after by Gaia Herbs for their potent antioxidant properties, high flavonoid content, and naturally occurring anthocyanins.
 
Like all Gaia Herbs products, the line of black elderberry gummies are produced without the use of chemical fertilizers or pesticides, and are non-GMO, vegan, and gluten-, dairy-, and soy-free. The Black Elderberry immune support gummies line is packaged using recyclable glass versus single-use plastics, which are the standard for most gummy products on the market.