Nestlé has announced the launch of a new line of Yes! Bars, which will be plant-based and contain 10 grams of protein sourced from a combination of nuts and peas.
 
Recent research has shown that most people buying protein bars are now looking for more natural protein sources with no additives, Nestlé said, adding that plant protein is one of the most preferred options for sports nutrition and energy demands. Like other Yes! Bars, the new protein bars will be high in fiber, and will be made without the use of artificial colors or preservatives. Additionally, they are gluten-free and suitable for vegetarians.
 
The new bar comes in two flavors: almond, peanut, and double dark chocolate; and cashew, blueberry, and dark chocolate. Nuts are the primary ingredient, and the bars are drizzled with dark chocolate made with sustainable cocoa certified by the rainforest alliance.
 
The bars will be available beginning in September throughout the U.K., Germany, Netherlands, and the Czech Republic.
 
Along with the entire Yes! range of products, the bars are wrapped in recyclable paper, which is sourced sustainably as certified by the Forest Stewardship Council’s (FSC) Program for the Endorsement of Forest Certification.
 
“We know that people are living healthy active lifestyles and are looking for the right fuel that is good for them and for the environment,” Alexander von Mailllot, global head of confectionary at Nestlé, said. “Yes! plant protein bars use the power of nature to deliver a great wholesome product on the go and are wrapped in paper packaging that is easy to recycle and avoids plastic waste.”
 
“Pea protein is a key focus area for us because it has a high protein content and is one of the most environmentally friendly sources of plant protein,” Louise Barrett, head of the Nestlé Confectionery Product technology Centre in York, said. “When developing these new Yes! bars, we chose pea and nut protein to really stand out from many of the other bars on the market. At the same time, we made sure that taste was our top priority, and these bars really taste amazing!”