As of this week, The Vitamin Shoppe is now a part of the cannabidiol (CBD) and hemp extract marketplace.
 
The major retailer of nutritional products in online and retail channels announced today the launch of an extensive line of CBD and Hemp Extract products under the brands Vthrive and Plnt. The new tincture and capsule formulas will be exclusively available at The Vitamin Shoppe and Super Supplements stores, as well as online.
 
“Bringing these new CBD products to market is a decisive milestone in the expansion of our private brands business and The Vitamin Shoppe’s commitment to industry-leading innovation,” Sharon Leite, CEO of The Vitamin Shoppe, said. “The exceptional skill and knowledge of our product development and scientific and regulatory teams delivered a range of CBD formulas that are second to none in this dynamic product category. Our ingredient purity, unique CBD extraction methods, and rigorous testing guarantees the highest level of quality from farm to lab to shelf. This launch further establishes The Vitamin Shoppe as a trusted national destination for CBD innovation and as a leader in health and wellness solutions.”
 
Both the plnt and Vthrive product lines have a consumer-facing potency classification system with three tiers of strength, as well as solution-oriented blends formulated to address specific needs. Each product is third-party lab-tested for purity and potency.
 
Vthrive
Vthrive The Vitamin Shoppe CBD includes a selection of broad-spectrum hemp extracts which contain two or more cannabinoids, in addition to naturally-occurring terpenes and fatty acids, with THC remaining at undetectable levels of less than 0.05% THC. The extracts are sourced from U.S. farm-grown hemp refined from isopropyl alcohol, which removes THC while leaving minor cannabinoids and terpenes intact, and omitting the possibility of the presence of magnesium stearate, stearic acid, or titanium dioxide. Vthrive extracts also contain zero artificial colors, flavors, or sweeteners.
 
The brand includes CBD oil tinctures, available in peppermint, chocolate mint, and unflavored versions with three tiers of potency at 15 mg, 35 mg, and 55 mg. Also included are CBD liquid veggie capsules with the same three levels of potency, and the addition of BioPerine in order to improve absorption.
 
Lastly, Vthrive will include solution-based formulations, which in addition to CBD will contain ingredients shown in clinical trials to target sleep, stress, and temporary inflammation, all of which are associated with the most requested need-states associated with CBD.
 
The CBD+Sleep blend will include melatonin, GABA, and an Apocynum extract called Venetron, the CBD+Stress blend will include the Sceletium tortosum extract Zembrin, and Sensoril Ashwagandha, and the CBD+Inflammation blend includes the curcumin extract CurcuWin and the boswellia extract ApresFlex.
 
Full-Spectrum Selections
The full-spectrum brand, Plnt, will offer CBD extracts containing a more extensive range of cannabinoids, terpenes, bioflavonoids, flavonoids, and fatty acids, standardized to less than 0.3% THC, with no synthetic ingredients, preservatives, artificial flavors, colors, or sweeteners. These extracts are sourced through a solvent-free extraction process using exclusively water and plant-based oils, which allows for a greater yield of hemp-based compounds and increased purity and potency.
 
The Plnt assortment includes standalone CBD in tincture potencies of 10 mg, 20 mg, and 40 mg CBD per serving, in vanilla and unflavored versions. Condition-specific formulas pair 20 mg of CBD with other popular organic herbs and adaptogens in both tincture and liquid capsule formats, including CBD + Organic Turmeric, CBD + Organic Valerian and California Poppy, CBD + Organic Ashwagandha, and CBD + Organic Black Seed Oil (available only as a tincture).
 
In the states where CBD is prohibited by state or local regulations, The Vitamin Shoppe is introducing a complete line of eight hemp oil products with phytocannabinoids that share similar formulas and potencies to the Plnt CBD line.