Ingredients supplier Nutrition21 recently announced the addition of Elyse Lovett as vice president of marketing.
 
Lovett has a background in science, as well as 10 years of experience marketing ingredients to manufacturers in the nutrition, food and beverage, pharmaceutical, and cosmetic industries. Most recently, she worked with Kyowa Hakko as a senior marketing manager, and has also spent several years with AAK (AarusKarishamn) and Novartis in marketing and sales positions.
 
Over the past six years, Lovett has taken an active role in various dietary supplement trade organizations, including the Council for Responsible Nutrition (CRN) and the International Society of Sports Nutrition (ISSN). She has also given presentations at SupplySide West and ISSN. Most recently, she gave a presentation related to marketing trends and health benefits of ingredients during the 2019 Neurosports Conference.
 
Lovett’s educational background includes an MBA degree in marketing and Master of Science degree in clinical nutrition from the New York Institute of Technology (NYIT), as well as a Bachelor’s degree in biochemistry and nutrition from Rutgers University.
 
“Nutrition21 is a well-respected company, with novel products, and a fantastic entrepreneurial spirit,” Lovett said. “All of these qualities are what drew me to this opportunity. I am honored to be here. 2021 will be an interesting year for everyone as we navigate some new terrain in marketing. I am excited to work alongside Nutrition21’s current customer base and new customers to create value-added marketing programs to our already best-in-class ingredient portfolio.”
 
“Nutrition21 is thrilled to have Elyse join our team at this time, especially as we continue to grow the business by launching new branded ingredients and moving into new market segments,” Joe Weiss, president of Nutrition21, said. “Elyse will take our marketing and consumer education efforts to the next level and help Nutrition21 fully leverage our patented, clinically-researched ingredients.”