Wellness retailer GNC has entered the meal delivery market by partnering with and investing in New York-based RealEats, which sources local, high-quality ingredients to deliver convenient and nutritious meals.
 
“Helping our customers live well has been at the heart of what we do at GNC since we were founded in 1935 and has never been more relevant than it is today,” said Cam Lawrence, GNC’s chief financial officer. “We’ve teamed with RealEats to mark our entry into the fresh food business because of the high quality of their product and our shared dedication to helping people achieve their health and wellness goals.”
 
This partnership expands GNC’s product line to include diverse and delicious meal options, and give GNC consumers access to fresh, healthy meals across multiple channels,”. 
 
Consumers are increasingly looking for healthy and convenient wellness solutions, Lawrence continued. At the same time, the partnership opens a new avenue to drive growth. “This marks an important step for GNC as we look to new holistic and innovative approaches to help our customer achieve their goals.”
 
GNC will offer RealEats’ exclusive meal bundles through GNC.com beginning later this year. The bundles will include options for consumers with dietary preferences. Through GNC’s digital and store footprint, the partnership will expand RealEats’ geographical reach, increasing the delivery service throughout the U.S.
 
“It is our mutual goal to make it easier to live a healthy lifestyle, and this relationship will help us make a positive impact on the nutritional health of millions more people by providing this as a cost-effective yet high-quality option through GNC,” said Rachel Jones, GNC’s chief nutrition officer.
 
RealEats meals are made using high quality ingredients free of additives and preservatives. The company, located in the Finger Lakes agricultural region of New York, sources many of its ingredients from the local community, and its unique vacuum-sealed packaging retains peak flavor, nutrition and freshness, the company said.
 
“We are thrilled to partner with GNC and join their eight-decade commitment to helping people live mighty, live fit, and live well,” said Dan Wise, founder and CEO, RealEats. “I started RealEats as a busy, single dad who wanted to provide fresh, nutritious dinners for my two young boys, but didn’t have the time to do grocery shopping, prepping, cooking and cleaning. Through this new partnership with GNC, we will be able to deliver our nutritious and delicious meals to a whole lot more people.”