Market Updates, Products & Ingredients

ACG Capsules Launches Formulation Campaign Centered Around Damage Reduction

The “Love Nothing” campaign will promote the empty hard-shell capsules producer’s proprietary shell innovation.

ACG, a producer of empty hard-shell capsules for dietary supplements, has launched the “ACG Loves Nothing” campaign – a pledge to strive for zero problems in pharmaceutical and nutraceutical manufacturing.
 
“The messaging at the center of this campaign is ‘ACG Loves Nothing’ – we are putting every effort towards zero-problem production. That’s because when ‘nothing’ happens during pharmaceutical and nutraceutical production, everything runs reliably, and our customers can get the products they make to the people who need them. We will achieve this by providing the highest-quality empty capsules and all the holistic advice and expertise required for seamless operations.”
 
The company noted its work with a flagship multivitamin brand of a multi-billion-dollar pharmaceutical company, which was suffering significant sales loss due to product damage while in storage – capsules were breaking open while still in the packaging, which led to complaints from both primary and secondary customers. At the time of investigation, ACG found no capsule breakages at the time of production, but learned that their capsule formulation was hygroscopic in nature, resulting in a target to address. ACG developed special capsules with a slight alteration to the shell property which stopped the problem from occurring. In total the company reports that there was a 90% reduction in both breakage and complaints and a 20% increase in sales in 30 days.
 
“The nutraceutical sector is regulated and highly competitive. Companies operating within it need a diverse range of quality capsules that help them stand out from the crowd, while also meeting demands for clean and natural products,” Selwyn Noronha, CEO of ACG Capsules, said. “Beyond exceptional products, these companies need expertise and a lifetime of targeted support to create the best nutraceuticals, ensure efficient manufacturing and guarantee regulatory compliance. With proficiency in all aspects of manufacturing from capsules to machines and protective barriers, for the last 60 years ACG has been the only company to offer this level of support, and it continues with this focus at the heart of operations.”

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