Vitamin and supplement brand Nature Made recently launched Wellblends, a line of 13 dietary supplements formulated to support the interconnected health applications of sleep, stress, and immune health, all of which are high-demand areas, according to consumer research.
 
According to a survey conducted by Pharmavite, 77% of Americans report feeling that stress affects their physical health. Citing a 2008 survey conducted by CDC researchers, the company noted that an estimated 70 million Americans suffer from sleep issues.
 
Nature Made’s collection of Wellblends sleep products were created with ingredients to address specific sleep issues, from falling back to sleep to staying asleep longer. The company markets its stress supplements as helping to reduce stress, build up mental and physical energy, and finding focus. Wellblends immune support products contain key nutrients known to have a role in supporting healthy immune function.
 
“Over the past two years consumers have placed an even greater focus on health and wellness than ever before, with a clear emphasis on sleep, stress and immune health,” said Rhonda Hoffman, chief marketing officer at Pharmavite. “Rooted in the intersection of the scientific and consumer insight that these areas of our health are not only deeply connected but critical in achieving overall wellness, Nature Made Wellblends offers consumers a unique set of science-based solutions that can be tailored to their specific needs.”
 
Available in forms including capsules, gummies, powders, and fast-dissolves, Nature Made Wellblends is currently available at Target, Amazon, and Nature Made’s website, and will be rolling out to major retailers nationwide over the next few months.