GNC anchor brand Beyond Raw has launched Concept X, a 16-ingredient preworkout formulation positioned to support energy, focus, pumps, strength, endurance, and muscle soreness support.
 
“Given the past success of Beyond Raw pre-workouts and the clear market demand for a highly-dosed, effective formula, Concept X was born,” Kevin Maloberti, VP of merchandising at GNC, said. “Concept X is comprised of clinically-proven ingredients that were strategically chosen to accelerate results while also reducing muscle soreness to help with recovery. Concept X exemplifies GNC’s commitment to consumer-centric innovation and meets the demands of our customers looking for extreme results.”
 
“This next-level clinically dosed pre-workout formula is meticulously engineered to push dedicated gym-goers harder than ever thought possible with 16 active ingredients, each selected to serve a specific benefit and backed by research and science,” said Sudipta Veeramachaneni, VP and chief science officer at GNC. “Concept X is the end-result of intentional and thoughtful product development to offer consumers an elevated workout experience.”
 
Available in three flavors (Gummy Worm, Sweet & Tart, and Orange Mango), the formula contains: 325 mg of MyoTOR; 500 mg of Rephyll, an extract standardized to 6% Beta Caryophyllene; 300 mg of caffeine including 50 mg of targeted release caffeine; 5 grams of creatine; 6.4 grams of CarnoSyn beta-alanine; 10 grams of citrulline; 1.5 grams of Nitrosigine; and 90 mg of vitamin C.
 
The new pre-workout is available to purchase online and through GNC stores nationwide.