Vitamin and supplement brand Puritan’s Pride has launched a Personalized Vitamin Packs subscription program. The program is designed to allow consumers to navigate supplement choices by focusing on their individual needs.
 
Each subscription is based on a five-minute quiz that consumers take, in which they make choices on their health interests and status, dietary needs and habits, and more. The customized packs of vitamins and supplements are then delivered to a consumer’s doorstep every month.
 
The Personalized Vitamin Packs use these select vitamins and supplements to support a broad array of health categories, including joint support, heart health, digestive support, immune health, sleep, and stress support plus many more. Puritan’s Pride’s quiz focuses on precise questions about lifestyle and health to find the right nutritional supplements for each customer’s health needs. 
 
“Puritan’s Pride has always been one of the most affordable and highest quality vitamins and supplements brands in the market. WE pride ourselves on providing a wide range of vitamins and supplements to support our customers’ health and wellness goals,” said Joseph Rowland, president of Puritan’s Pride. “With the launch of Personalized Vitamin Packs, we are excited to bring our affordability into the personalization space. We can offer our customers a place to start their health and wellness journey and feel confident they are getting what they need to support their lifestyle at a reasonable price.”