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The purchase of the organic, cold-pressed juice brand will help Bolthouse Farms expand its beverage portfolio to complement its lineup of juices and smoothies.
June 6, 2022
By: Mike Montemarano
Bolthouse Farms, a company specializing in refrigerated beverages and the largest carrot supplier to North American retailers, recently entered into an agreement with Starbucks to purchase Evolution Fresh, a brand of organic cold-pressed juices. The purchase will allow Starbucks to focus on its core business, and for Bolthouse Farms to expand its beverages portfolio past the current lineup of juices and smoothies. “Evolution Fresh has grown steadily over the last several years as a result of our partners’ hard work and commitment to the brand. We feel there is a great runway and opportunity to take Evolution Fresh to the next level, and Bolthouse Farms’ considerable experience and success in the premium beverage category will allow the brand to continue growing,” said Hans Melotte, Starbucks executive vice president of global channel development. “Bolthouse Farms shares the same values and commitment to putting people first in everything they do, which affirms for us that we have found the right opportunity for Evolution Fresh.” “Evolution Fresh is a natural extension of the Bolthouse Farms portfolio and we look forward to welcoming the team,” said Jeff Dunn, chairman and chief executive officer of Bolthouse Farms. “At Bolthouse Farms, with the support of Butterfly, we strive to ensure that the acres we grow and beverages we make have a positive impact on the land, on the people who make up our company, and on all people. By bringing Evolution Fresh into our portfolio, we will extend our spirit of ingenuity and innovation, sharing resources and passion for high-quality, nutrient-dense juices to pioneer solutions for today’s food system.” Butterfly is a private equity firm specializing in the food sector. Through joining Bolthouse Farms, Evolution Fresh joins Butterfly’s brand portfolio, which includes Chosen Foods, MaryRuth Organics, Orgain, and Pete and Gerry’s Organics.
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