Market Updates
GOED Publishes Market Report on Omega-3 Trends in Asia
The report tracks new products launched, trending claims, and target consumer markets.

By: Mike Montemarano

The Global Organization for EPA and DHA Omega-3 (GOED) has published a new regional market report covering Asia, drawing from market researcher Mintel’s Global New Products Database.
The report details product trends and developments for EPA and DHA in Asian markets, and includes an analysis of 318 new products.
The report summarizes product introductions by country and provides a roundup of recent product launches organized by market trend, including details on popular claims, target consumer markets, and sustainability claims. South Korea introduced the most new products this year, GOED reports.
The report also includes a table of EPA and DHA content claims in relation to milligrams per serving over three years of product releases.
In June, GOED published its first regional market report with Mintel on European EPA and DHA product introductions. A report on North American market trends will be available later this year.