Gadot Biochemical Industries is positioning its Pure Magnesium Bisglycinate ingredient for stress-relief and cognitive support formulas.
 
Pure Magnesium Bisglycinate is linked to several health benefits, including brain and cognitive support, mood support, nervous system support, stress, muscle function, energy, and electrolyte balance.
 
Gadot’s magnesium bisglycinate is sourced from the Dead Sea and can be formulated in supplements, foods, and beverages with a daily dose of 320 mg for women and 420 mg for men. It is Halal certified, Kosher certified, and Non-GMO Project Verified.
 
“The world economy and Ukrainian war are causing heightened states of stress for multiple millions of people worldwide,” said Ohad Cohen, chief executive officer of Gadot. “Furthermore, winter darkness in many parts of the world affects mood and causes depression in many people. The proactive health consumer seeks fundamental support for physical and mental wellness while navigating daily responsibilities, obligations, and tasks, especially during the already-stressful holiday season. Therefore, consuming magnesium, especially the bisglycinate form, is ideal for anti-stress support.”
 
Magnesium bisglycinate is a potent form of magnesium, and is a true chelate containing the neurotransmitter glycine, which, according to Gadot, improves magnesium’s ability to reduce stress, and potentiates its ability to support feelings of calm.
 
Citing market research from Mintel, Gadot reports that fatigue, including mental, emotional, and spiritual burnout, are a top consumer concern amid today’s socioeconomic worry. “More consumers are committed to taking care of themselves, so it makes sense to augment formulas with minerals that nourish a healthy vitality and resilience,” said Cohen.