Nutriventia, an ingredient supplier for the dietary supplements industry, has received Clean Label Project certification for two of its branded ingredients, TurmXTRA and Prolanza.
 
TurmXTRA is a highly-bioavailable, low-dose curcumin extract, which was evidenced in human clinical research to reduce delayed-onset muscle soreness. Prolanza, an ashwagandha extract, has been evidenced to improve measures of stress response at a single low dose.
 
Clean Label Project certification is becoming popular as consumers are growing more concerned about what their foods, beverages, and supplements may contain, Nutriventia reports. Nutriventia founders Vishal Shah and Rajah Shah said that the clean label project is one of the strictest quality control certifiers in the food and supplement manufacturing industry.
 
Clean Label Project Certification is the only one of its kind that performs finished product testing through unannounced sampling and testing at retail locations, as well as tests for glyphosate, heavy metals, and plasticizers, according to the company.
 
“We have been very optimistic about the success of our TurmXTRA and Prolanza ingredients based on the strong clinical trial results, and now with the Clean Label Project Certification, we are very enthusiastic about our prospects around bringing these ingredients to supplement makers in the United States.” Said Anand Godbole, vice president of business development at Nutriventia. “Consumers want to know that ingredients are not only efficacious but also safe, and we can proudly say ours are both.”
 
“Consumers are increasingly concerned about long-term low-level exposure to heavy metals, pesticide residues and plasticizers in food and the consumer products and potential health consequences,” said Jaclyn Bowen MPH, MS executive director of Clean Label Project. “In the absence of federal laws setting maximum tolerance thresholds, the onus is on brands to voluntarily think of food safety differently and adapt their supply chains and quality assurance system accordingly. Nutriventia is taking exciting steps to align with new and emerging consumer expectations of food and consumer product safety.”