Lisa Thomas has joined Nuherbs, a third-generation family-owned supplier of Chinese herbs, as chief commercialization officer.
 
Thomas most recently spent over seven years at Herbalife, most recently in the role of senior director of product development, marketing and innovation for North America.
 
Prior, she spent nearly a decade at NSF International, as general manager of dietary supplements and sports nutrition among other roles.
 
Her areas of expertise include product development, innovation, sports nutrition, portfolio management, and health and safety compliance.
 
Among other responsibilities, Thomas will grow the reach of Nuherbs’ bespoke extracts, which are developed in the U.S. specific to a customer’s individual needs. Nuherbs parnters with and guides customers to help with product development concepts and technologies which are outside of a customer’s capabilities, in order to develop extracts standardized to unique parameters, or to design an herbal blend precisely detailed for exclusive finished products.
 
“Lisa’s addition to Nuherbs will further strengthen our Bespoke Extracts capabilities and better serve our partners in ensuring projects are delivered faster,” said Wilson Lau, vice president of Nuherbs. “We are particularly excited about the opportunities to develop extracts and products that are outside the traditional tablet and capsules delivery systems.”
 
“The extensive experience that Nuherbs brings to this industry with quality, transparency, innovation, and over 40 years of history in TCM and botanicals is why I have joined the team and accepted this incredible opportunity,” Thomas said. “I’m enthusiastic about helping increase our customers’ value-add and speed to market, for both B2B and B2C.  The goal is to bring my passion and expertise to the areas of product development, innovative formats, and tailor-made Bespoke Extracts, while opening new doors for customers with our extensive network in the R&D, manufacturing, and quality spaces.”