Beekeeper’s Naturals, a leader in the health and wellness category that offers a range of immune health products that feature propolis, has debuted Kid’s Propolis Throat Soothing Lollipops, marking the brand’s first product available at Walmart.

Formulated with doctors, according to the company, and third-party lab tested to ensure they are pesticide-free, the lollipops contain 2 grams of sugar along with 12.5 mg of bee propolis extract, 12.5 mcg (500 IU) of vitamin D, 1.5 mg zinc, and wildflower honey to soothe throats and support immune systems.

“We are laser-focused on creating health and wellness products that are of pharmaceutical quality and have a total clean ingredient profile,” said Beekeeper’s Naturals Founder Carly Stein Kremer. “Our new Kid’s Propolis Throat Soothing Lollipops were engineered with this in mind and are an over-the-counter solution that parents feel safe giving to their kids. We will continue to find modern ways to incorporate propolis in our product portfolio with the goal of bringing this ancient ingredient to the forefront of health and wellness today.”

Beekeeper’s Naturals reported 5,600% YOY growth within its existing Honey Lozenge line.

The new product launch is expected to increase the company’s total retail door count by 10%, showcasing strong multi-category growth.

Beekeeper’s Naturals Kid’s Propolis Throat Soothing Lollipops Variety Pack Pouch with flavors like Green Apple, Strawberry, and Mixed Berry with Elderberry are now available on the company’s website, as well as Amazon, Target stores, and Target.com.

The Beekeeper’s Naturals Propolis Throat Soothing Lollipops 10ct Single Flavor Green Apple Box will be available exclusively at Walmart stores and at Walmart.com starting Sep. 18, 2023.

Founded in 2017, Beekeeper’s Naturals says it works exclusively with sustainable small-scale apiaries, partnering with leading bee research institutions, and prioritizing pesticide-free hive health above all else.