Nestlé Health Science has appointed Brian Groves as Chief Marketing Officer. He has over 30 years of experience in performance marketing and brand management, and will take on the role of driving business growth and customer satisfaction, delivering on the organization’s digital media and marketing strategy with a primary focus on accelerating digital capabilities.
 
“Brian’s strategic leadership skills and extensive experience in marketing and brand management make him a highly valuable addition to the Nestlé Health Science team. As our Chief Marketing Officer, he will play a crucial role in accelerating the growth and evolution of our dynamic wellness and nutrition portfolio, empowering patients and consumers to lead healthier lives,” said Don Kerrigan, CEO of Nestlé Health Science U.S.
 
Most recently, Groves served as vice president for global CPG clients and categories at Meta, where he was responsible for global revenue, strategic partnership growth, and go-to-market strategy for Meta’s CPG vertical. Prior to this, he served as U.S. CMO for Pfizer Consumer Healthcare and held brand management and leadership roles at Callaway Golf Company and Johnson & Johnson Consumer Healthcare.
 
Nestlé Health Science also appointed Gabriella Viljoen as vice president of ecommerce for the U.S. business. Viljoen will develop and manage marketing activities across multiple marketplaces to drive profitable sales and optimize spending across the U.S. business.
 
In 2020, Viljoen joined Garden of Life, a Nestlé Health Science brand, where she held roles of increasing responsibility including Vice President of Amazon Strategy, managing the business performance and advertising strategies. Prior to Garden of Life, she advanced eCommerce and Amazon strategies across multiple CPG brands across categories including skin care, pet care, and healthy food snacks.
 
Both Groves and Viljoen will report to Don Kerrigan. Viljoen is beginning her new role on September 4, and Groves will begin on September 11.