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Culturelle Probiotics Launches Women’s Health Awareness Campaign

The Close the Gap campaign will feature three physicians who will promote health literacy, policy changes, and advocacy in the medical community.

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By: Mike Montemarano

Culturelle Probiotics is commemorating National Women’s Health Day, September 27, in order to launch its Close the Gap campaign, a multi-year initiative that will advocate for women’s healthcare through improved health literacy, advocacy for policy changes, and building advocacy within the medical community.
 
Despite significant progress in the past few decades, gender disparities persist in certain aspects of healthcare, both in treatment and outcomes, Culturelle reports. The company will enlist the help of three healthcare providers to promote change and equip women with better skills to navigate the healthcare system.
 
These include Sarah Jamison, MD, a New York City board-certified emergency medicine physician named by Essence magazine as an essential hero for her dedication to patient-centered care; Dr. Sasha Haddad, family medicine resident whose advice on social media has garnered over one million followers; and Dr. Amy Shah, a Phoenix-based double board-certified medical doctor and member of the Forbes Health Advisory Board.
 
“Inequities in healthcare continue to disproportionately affect women, and most especially women of color,” said Jamison. “It is the responsibility of healthcare providers everywhere to foster an environment where patients of all demographics are equally respected and heard. It is up to us to Close the Gap.”
 
“The team at Culturelle Probiotics knows that leadership means tackling tough challenges. That’s why we started by expanding to offer a probiotic product built specifically for women. In doing that, we encountered and uncovered some of the challenges that impact women and their health, especially ones that stem from gender inequities. That’s why we’re committing to advocating for women in their specific health needs”, said Brittany Allen-Ambrose, Culturelle Probiotics Brand Manager.

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