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Each 12-ounce can contains one billion live probiotic cultures, three grams of prebiotic fiber from acacia, and postbiotics for gut health and immune support.
By: Mike Montemarano
November 8, 2023
Beliv, a global beverage technology company, recently unveiled its latest brand, Mighty Pop. The new brand has launched the first soda which contains prebiotics, probiotics, and postbiotics all within one formulation. “We are a multinational company forged by a big dream and fueled by extraordinary people”, said Carlos Sluman, one of the founders of Beliv and partner at Mariposa Group. “Mighty Pop is the latest example of how innovative products can be nurtured and brought to market quickly. We truly believe we’re satisfying American consumers’ needs for tastier and functional beverages that also solve for health and convenience.” The USDA-certified organic soda debuted in a pilot run at Giant and Martin stores in September, available in Orange Vanilla, Strawberry Hibiscus, Berry Lime, and Pineapple Grapefruit flavors. Mighty Pop is now available nationally on Amazon, with additional retailers in Southern California and Texas slated to begin selling the soda this fall. Each can of mighty pop contains one billion live probiotic cultures, three grams of prebiotic fiber from sustainably sourced and certified carbon-neutral acacia plants, and postbiotics evidenced to help beneficially modulate the microbiome and support immune health. Each soda contains just three grams of sugar sourced from agave, and contains only 30 calories. “Consumers of all backgrounds crave great flavors and ‘goodness’ in the better-for-you beverage space, and Beliv’s latest soda innovation embodies our commitment to natural, healthful, and sustainable products that burst with flavor, and stand on the cutting edge,” said Clayton Santos, director of R&D at Beliv. “Beliv created a unique formulation that’s progressive for the soda category, the first of its kind to advance pre-, pro-, and postbiotics.” Mighty Pop joins Beliv’s roster of beverage brands available in the U.S. market, including Petit nectar, Oca organic plant-based energy drinks, Güitig volcanic sparkling water, Big Easy kombucha and functional shots, and High Brew cold brew coffee.
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