Supplement brand Nature Made just launched for a limited time a pickle-flavored version of its multivitamin gummies inspired by the popularity of both pickles and pickleball.
 
The new gummies promise to bring a tangy twist to the blend of daily essential nutrients formulated to support immunity, bone health, energy, sleep, and overall well-being.
 
In addition to the new gummies, Nature Made is also rolling out branded Pickleball merchandise, and is the “official vitamin of USA Pickleball,” beginning at the U.S. Open pickleball championships in Naples, FL.
 
“Our goal at Nature Made is to support consumers at every stage of their health and wellness journeys, which is why we’re so proud to partner with USA Pickleball, another group dedicated to promoting accessible wellness habits,” said Rhonda Hoffman chief growth officer at Nature Made. 
 
As part of the partnership, Nature Made will have a presence at upcoming pickleball events and will curate ways for spectators to learn more about wellness habits at upcoming events and regional tournaments. The duo will also collaborate on ongoing community engagement initiatives to help grow participation in the sport and in proactive wellness through member discounts, special offers, support for local pickleball facilities across the country, and more.
 
“We’re excited to welcome Nature Made, the leading company in the vitamin space, to the USA Pickleball community,” said Jose Moreno, chief marketing and strategy officer of USA Pickleball. “The partnership will inspire pickleball players of all ages to prioritize their well-being and provide them with the necessary resources and support.”