Sports Research has announced the first installment of its ‘Sport of Life’ social media campaign, powered by Sports Research Hydrate, which launched in April 2024.
 
Hydrate is designed to complement the company’s Sweet Sweat workout enhancing gel, which is formulated to maximize circulation and sweat production during workouts. Hydrate helps keep users hydrated after intense sweat sessions. Together, they can create a performance and recovery experience, the company reports.
 
“I’ve always wanted something like that for this company. I love the yin and the yang of sweat and replenishing, it captures the balance and complete experience of lifestyle we want to empower,” said Jeff Pedersen, CEO and founder of Sports Research.
 
The company is celebrating achievements of its partners with the #HyImpact campaign across its social media platforms, offering a look into the lives of artist and DJ Nate Wyatt; Survivor contestant, athlete, celebrity trainer, and mogul mom Drea Wheeler; artist, athlete, actor, and author Kylie Shea; YouTuber and dance community star Josh Killacky; and more. Each partner uses Sports Research Hydrate to fuel their daily pursuits.
 
“Working with Sports Research was a dream come true. Their premium products are already a natural part of my daily routine, so filming the campaign felt like a perfect fit,” said Shea. “The experience was smooth, and it was fun to showcase a typical training day and creative session with a film crew capturing it all. I believe it’s crucial to represent dancers as elite athletes, and I’m grateful to the Sports Research team for recognizing and celebrating this.”
 
“Sports Research’s ‘Play it Your Way’ campaign embodies our belief that true innovation comes from embracing unique perspectives and authentic storytelling,” said Robbie LaBelle, vice president of marketing. “By co-creating with talented content creators, we’ve showcased the limitless possibilities of our Hydrate Electrolytes and highlighted the vibrant, personal journeys that drive us all to live healthier, happier lives.”
 
On June 24, Sports Research will launch the second installment of its #HyImpact series with Nate Wyatt featuring a teaser of his new song “Mamacita.”
 
“My life goal has always been to use my talents to make people happy and to create memorable experiences,” said Wyatt. “The Hydrate Hero Campaign has made me feel like I’m part of something great that impacts so many, aligning perfectly with my personal and professional goals.”
 
Sports Research Hydrate is sugar-free, low-carb, Non-GMO Project Verified, vegan, gluten-free, and Informed Sport certified, with a 2:1 sodium to potassium ratio. It contains over 65 trace minerals, seven essential vitamins, and coconut water. It’s available in raspberry lemonade, cherry pomegranate, lemon lime, and passion fruit flavors.