PLT Health Solutions has launched Differentiate Different, an initiative focused on the company’s range of ingredients and resources useful for the development of disruptive, experiential consumer products, along with clinical science, ingredient and formulation concepts, consumer messaging, and regulatory/sustainability expertise. 

 

At NBJ Summit, PLT showcased product concepts and sponsored event activities, inviting attendees to think differently about innovation, with a focus on energy, exercise recovery, and sleep quality. 

 

The company’s efforts to support consumer product innovation come from years of experience, according to Devin Stagg, chief operating officer for PLT Health Solutions. 

 

“The drive for product innovation is intense and global. A 2022 report by McKinsey stated that by 2026, more than 50% of global revenues would come from products and services that didn’t exist then. At the Summit, Nutrition Business Journal reported that 38% of supplement consumers started taking supplements within the last two years. At PLT, our goal is to support our customers with the tools to empower new product development,” he said. 

 

“In today’s health and wellness market, we know these things: consumers read labels, they do the research, they value the promise of branded ingredients in their health and wellness products, and they want fast-acting, experiential, step-change solutions. Our new ingredient development process and the support services we provide are aimed at helping our customers deliver an experience to consumers and win in competitive markets,” he continued. 

 

For decades, PLT has worked alongside product development teams of leading consumer product companies. Development starts with understanding needs, goals, and aspirations as part of the ingredient development process, which extends through the development of scientific validation and consumer messaging. 

 

PLT’s experts have: 

 

• Designed scientific studies and market messaging for some of the world’s fastest-growing weight management brands; 

• Participated in over 200 clinical studies on natural ingredients for human health and wellness; 

• Created approaches that cut new product development time by one year; 

• Advanced the cognitive health market with a portfolio of eight science-backed ingredients; 

• Provided regulatory support in over 30 countries; 

• Conducted consumer research to differentiate products or gain/defend market share. 

 

Steve Fink, vice president of marketing, said that ingredients which meet standards for quality, scientific support, sustainability, and compelling consumer messaging are a must. 

 

“PLT’s goal is to deliver buttoned-up, ready-to-go ingredient solutions from day one. Proof of identity, traceability, quality control, sustainability, and scientifically substantiated efficacy are no longer just nice to have – they are must-haves,” he said. “We want our customers to trust the way forward. Differentiate Different means that behind every ingredient solution at PLT is a narrative that our customers can leverage with consumers. We aim to build the pillars of that narrative from the ground up. We dig into origin stories, evolution and quality of the science, and tie in our ingredients’ wider benefits such as ingredient identity, sustainability, purity, and quality so that by including us, our customers’ products stand out and disrupt the market.”