Aker BioMarine has launched a new consumer-focused, unbranded website, krilloil.com. While the company has historically been B2B-focused, with experts in the dietary supplements industry, the new site will serve as a place for consumers to learn more about krill oil, what makes it a unique product, its associated health benefits, the research behind it, and more.
 
“Aker BioMarine has been at the forefront of the B2B dietary supplements industry for almost two decades, and as the global krill oil leader, we have been the voice for all things related to krill oil,” said Cashtyn Lovan, regional marketing director, Aker BioMarine HHI. “Education has been a major part of our company DNA since day one and throughout the years, we have realized a greater need for being part of the consumer journey. By connecting with consumers, we are helping them make the best decisions to support their health, and we are also helping our customers.”
 
Sales teams at Aker BioMarine will work closely with customers to actively support them, and krilloil.com represents one of the efforts it is taking, the company reported.