The Osmolality Lab, a third-party osmolality science and certification company, has certified Waterboy’s Weekend Recovery hydration formula, which is now available at Waterboy.com, Amazon, and at Walmart and Target stores nationwide.
 
The certification highlights Waterboy’s adherence to scientific standards for rapid rehydration through optimal fluid retention.  The certification serves as a reliable marker to consumers who are seeking a product to replenish their fluids after physical activity or a night out, according to the company.
 
“Our mission at The Osmolality Lab is to enhance consumer health and safety through advanced osmolality science. Waterboy’s Weekend Recovery formula has met our strict criteria for osmolality measurement, and we are thrilled to see it reaching more consumers through its availability at Target,” said Nick Gillitt, PhD, CEO of The Osmolality Lab.
 
Osmolality is a measure of how effectively a product can rehydrate the body, and depends on the concentration of solutes, such as electrolytes, in a solution. The Osmolality Lab’s testing ensures that certified products are consistent with osmolality levels required for the rapid absorption of fluids from beverages, distinguishing these products from competitors in the hydration market. Waterboy is one of just a few hydration products on the market so far to receive The Osmolality Lab’s certification.
 
“We are incredibly proud to have our Weekend Recovery formula certified by The Osmolality Lab, reinforcing our commitment to scientifically-backed hydration that our customers can trust. While we love having fun with our marketing, it’s the efficacy of our products that truly sets us apart. With our products now available at Target, we’re excited to bring this perfect blend of reliability and effectiveness to even more consumers,” said Mike Xhaxho, co-founder of Waterboy.