Booth 1935

Trace Minerals Research (TMR), Ogden, UT, will introduce VitaStraw Magnesium & B6, VitaStraw Multivitamin, Probiotic Pak, and will relaunch its newest flavor of Non-GMO Electrolyte Stamina Power Pak, Guava Passion Fruit, at Natural Products Expo West Booth 1935.

VitaStraw is a unique and innovative supplement delivery system where the straw is filled with supplement and natural flavor pellets and is crimped at both ends. To dispense the supplement, water is then sipped through the straw from either a glass or bottle of water. As the water passes by the pellets, the pellets gradually dissolve into a nutrient-filled liquid that is so easy to take, even a child can do it. They’re great for adults who are on the go and it makes taking supplements fun for children.

“I can’t remember the last time we had this much excitement and positive feedback about the new products we’re launching,” said Dave Chambers, national sales manager of TMR. “However, it doesn’t surprise me because of the niche and unique nature of the VitaStraws and Probiotic Pak. Consumers and retailers are drawn to new and innovative delivery systems that appeal to everyone, including kids.”

VitaStraw Magnesium & B6 has a natural cherry flavor and contains 180 mg of magnesium and 1 mg of vitamin B6, which is 45 and 50% of the Daily Value, respectively. It also contains over 72 naturally-occurring ionic trace minerals from Aquamin Marine Minerals and Ionic Trace Minerals. VitaStraw Multivitamin has a natural orange flavor with 15 vitamins and minerals, plus a full spectrum of over 72 naturally-occurring ionic trace minerals for body mineral balance. They’re both non-GMO, gluten-free, sugar-free, BPA-free, and certified vegan.

Probiotic Pak is formulated with 16 billion viable organisms from eight carefully curated friendly bacterial strains to help support a balanced gut microbiome, plus a proprietary blend of prebiotics to help the probiotics thrive and colonize. The most unique aspect of Probiotic Pak is that it comes in a powder form, unlike most probiotics that come in capsule form and require water or other liquid to swallow them. The probiotic powder has QUICK MELT technology, a proprietary formula that allows one to simply toss the natural vanilla flavored powder in the mouth that dissolves on the tongue in seconds. No water and no mixing is necessary. In addition, because it’s a powder, one can easily add a probiotic boost to their diet by adding it to food. Probiotic Pak is non-GMO, certified vegetarian, and gluten-free.

TMR will also be relaunching its newest flavor of Non-GMO Electrolyte Stamina Power Pak – Guava Passion Fruit—making 12 total flavors in all. Power Pak is TMR’s top-selling line of effervescent electrolyte and immune support drinks that come in a convenient packet that’s smaller than the size of a credit card so it can be taken anywhere. Non-GMO Power Pak has no caffeine, artificial flavors, dyes, or artificial stimulants and it’s low in sugar. It contains 1,200 mg of vitamin C per serving, which makes it good for both the summer and winter months to help maintain a healthy immune system, plus a wide range of B vitamins, antioxidants, and essential minerals. It also contains essential electrolytes that are lost during exercise like potassium, magnesium, chloride and sodium, which help maintain the body’s acid base balance for energy, vitality, and overall health and wellness, plus over 72 electrolytes from Ionic Trace Minerals for body mineral balance.