Vitafoods Europe
DSM Invites Attendees to Discover the Nutrition of the Future
Highlighted topics will include personalized nutrition, delivery formats, and novel ingredients.
By: Lisa Olivo
Booth F10
DSM will welcome attendees to experience the nutrition of the future at Vitafoods Europe 2018, with insights and innovations that will enable customers to capture the opportunities changing the face of the industry. The company will showcase its capabilities in personalized nutrition, while visitors can experience new scientifically-proven, consumer-tested delivery formats. Highlighting its broader range of novel nutraceutical ingredients, experts will demonstrate how DSM can enable businesses to do more with nutrition by addressing individual consumer health needs.
Personalized nutrition is based on fast, accurate measurements, and at this year’s show delegates will be able to assess their own health status using a variety of devices at DSM’s booth and choose the solution best matching their requirements at the on-stand tasting bar. Customers can also learn more about how they can benefit from DSM’s scientific expertise and ability to connect organizations across the supply chain, to capitalize on the demand for a more targeted approach to nutrition.
DSM has taken a pioneering new approach to address the rise in consumer ‘pill fatigue,’ collaborating with designers worldwide to develop the supplements of the future. As part of the global project, individuals were invited to submit ideas for novel delivery format concepts, which were then brought to life by DSM following extensive consumer testing. A selection of these next generation prototypes will be unveiled at the show, where attendees can sample and vote on their favorite.
Also under the spotlight this year will be a selection of DSM’s innovative nutraceutical ingredients, complementing its core vitamin, carotenoids and nutritional lipids portfolio and power the nutrition of the future. Examples include Tolerase G, an enzyme designed to break down gluten and Fruitflow, a tomato-based concentrate proven to contribute to healthy blood flow. Attendees can discover how these proprietary, science-backed ingredients can be used in their business to do more with nutrition, and create unique products targeted at consumers with specific health or lifestyle concerns.
