Supplyside West

It’s clear by now that COVID-19 has changed health and supplement needs. Through its OmniInsights consumer insights platform, OmniActive has conducted numerous consumer surveys to better understand consumer mindsets, what they find important, and their outlook on the future of health benefits and supplement needs. The company will share more details during SupplySide West by appointment at Booth 5345.
 
New Ingredient Combo: Nutritears
Nutritears is the first product created using OmniActive’s Integrative Actives platform, which facilitates the delivery of multiple actives into concentrated smaller doses. It features a unique patent-pending, clinically substantiated combination of ingredients that includes lutein and zeaxanthin isomers, curcuminoids, and vitamin D3, and is positioned for those suffering from occasional dry eye.
 
Highly Bioavailable Curcumin: Curcuwin Ultra+
OmniActive has launched a new version of its Curcuwin ingredient called Curcuwin Ultra+. Curcuwin Ultra+ is formulated using a unique, specialized process that incorporates bioenhancers to better protect and deliver more curcuminoids than standard curcumin. In a clinical study, it was shown to be 144x more bioavailable compared to standard curcumin. 
 
Gingever Obtains GRAS Status
OmniActive recently received Generally Recognized As Safe (GRAS) status for its ginger ingredient, Gingever, which is a high-potency ginger extract designed to support digestive and immune health at a low-dose. Obtaining GRAS status allows for wider product applications for the ingredient, namely foods and beverages.
 
OmniActive’s Key C-Suite Appointments
OmniActive has an ambitious growth trajectory plan. Gain insight into the future of OmniActive, as well as meet some of the seasoned industry professionals who are now driving its growth plans, such as: Mark Dewis, CEO; Adam Adelmann, chief commercial officer; and Kimberly Smith, chief marketing officer.