Consumers are seeking out nootropic formulas to optimize and improve their cognitive function. Director of Product Strategy for Gaia Herbs, Brevard, NC, Stacey Gillespie outlined what demographics are actively seeking out herbs and botanicals to support their mental well-being, and what innovative formats are captivating their interest. 

Whether it's with bacopa, Ginkgo biloba, medicinal mushrooms, or other naturally cultivated nutraceuticals, a wide range of plant-based ingredients are available to offer consumers cognitive support.