It’s a tall order to manage teams through a crisis like COVID-19. The magnitude and scale of disruption have presented challenges from every angle and at every turn.
 
For Pharmavite, keeping its roughly 1,100 frontline workers safe is the top priority, according to CEO Jeff Boutelle. Simultaneously meeting increased consumer demand for health products has been particularly challenging when faced with supply chain kinks.
 
Keeping employee morale up throughout the public health crisis, and keeping the company focused on its ultimate purpose, “to bring the gift of health to life,” has required consistent attention, adaptation and ingenuity.
 
Crediting a stellar team and a clear North Star, Boutelle discussed his strategies for leading through the crisis. He also assessed the dietary supplement industry’s evolution, how the pandemic has changed consumer habits and accelerated certain market trends.