CompelAroma is a new proprietary technology utilizing encapsulated flavor and aroma release that has been introduced by ScentSational Technologies. The CompelAroma technology allows food and beverage marketers to differentiate brands by encapsulating flavors within the structure of plastic packaging that release desirable aromas. These FDA-approved food grade flavors are added directly into packaging materials at the time of manufacturing. During the process, the encapsulated flavors and associated aromas become integral parts of the package itself. CompelAromas may be controlled to release when a package is opened or during food preparation.