Frutarom has introduced a natural beverage flavor extracted from the yellow chrysanthemum flower through a proprietary process. Chrysanthemum has long been known as a tea flavor with therapeutic attributes in the Chinese community. Chrysanthemum extract has a distinctive taste profile, with floral notes and hints of refreshing celery characteristics. A slight astringency, a mild, bitter finish and the aroma of herbal tea are enhanced by woodiness to round out the complex and appealing taste that chrysanthemum flower achieves, according to the company.
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