LycoRed has introduced Lyc-O-Beta 1% CWS natural beta-carotene color in powder form. The ingredient is designed to dissolve instantly when mixed with cold water and is suitable for use in a variety of applications, such as beverages, dairy, bakery and confectionery. Along with providing natural color, the Lyc-o-Beta formulation ensures the daily dietary requirement for vitamin A. Natural beta-carotene is also a potent antioxidant. Lyc-O-Beta 1% CWS is highly stable to heat, light and oxygen, as well as across a wide range of pH. This new colorant allows variations in shade from vibrant yellow to orange and delivers a natural and healthy color to existing and new formulations. For further information: www.lycopene.com