Bimbo Bakeries USA, Horsham, PA, unveiled the nationwide launch of its new premium bread line, Healthfull. The Healthfull line will live within the Arnold, Brownberry and Oroweat brands’ portfolio of products.
 
The new introduction features three different Healthfull varieties including Flax & Sunflower, Steel Cut Oats & Honey, and Nuts & Seeds. Each Healthfull variety is made with 100% whole grain flour, is a good source of fiber and contains no high fructose corn syrup, artificial colors, flavors or preservatives. The American Heart Association and the Whole Grains Council will also certify each product.
 
“We know, from our research, that consumers are interested in adding more whole grains and fiber into their diet. And we also know that no one wants to sacrifice taste,” said Aubrecia Houston, brand manager, Arnold, Brownberry and Oroweat Breads. “These insights served as our inspiration when developing the unique flavor profiles of the new Healthfull breads that are packed with whole grains, deliver 12% of the recommended daily dietary fiber and have 80 calories per serving.”