Kellogg Company, Battle Creek, MI, is making two leadership changes to help drive future growth in its North American business. Paul Norman has been named president of Kellogg North America, reporting directly to John Bryant, chairman and CEO. Craig Bahner will also join Kellogg as president, U.S. Morning Foods, reporting to Mr. Norman.

Mr. Norman will be responsible for managing a portfolio of businesses within the region, including U.S. Morning Foods, U.S. Snacks, U.S. Frozen Foods, U.S. Specialty Channels and Canada. He most recently served as Kellogg’s chief growth officer and led the U.S. Morning Foods business on an interim basis.

“The combination of Paul’s successful track record and extensive experience, including leading our U.S. Morning Foods and our international businesses, positions him as the ideal leader for the North America region,” said Mr. Bryant. “His recent work to establish the new Global Category teams while leading U.S. Morning Foods for the past several months, make this the right time for Paul take the lead for North America.”

Mr. Bahner will join the organization as president, U.S. Morning Foods. He was previously chief marketing officer at Wendy’s, where he was responsible for all brand building, marketing and culinary innovation efforts for the company’s flagship brand. 

“With more than two decades of demonstrated experience working in general management and functional marketing leadership roles, I’m confident Craig will help return our U.S. Morning Foods business to sustainable growth,” said Mr. Norman, who will work closely with Mr. Bahner to ensure a smooth leadership transition for U.S. Morning Foods.

Mr. Norman’s appointment is effective immediately and Mr. Bahner will join Kellogg on July 7.