PepsiCo, Purchase, NY, has added four new flavors within its AMP Energy brand of energy drinks. The new flavors include AMP Energy Strawberry Limeade, AMP Energy Passion Fruit, AMP Energy Blueberry White Grape ZERO and AMP Energy Watermelon ZERO.
 
AMP Energy provides caffeine, nutrients and B vitamins for energy support.
 
Eyeing consumer research, AMP Energy realized the need to develop a variety of new flavors. According to a recent “Evaluative Criteria Energy A&U Study,” 71% of Energy Drinkers believe having better taste is more important than providing more energy. Consumers also saw a lack of unique and exotic fruit flavors in the category.
 
“We knew energy drink fans were craving some serious flavor innovation in the category,” said Greg Lyons, vice president of marketing, AMP Energy. “So we made flavor our number one priority when rolling out these four delicious new AMP Energy products.”