Premama, Providence, RI, unveiled a new rebranding initiative, which includes a new packaging concept and two new pill-free product solutions. The company’s rebranding campaign is part of a strategic expansion from prenatal nutrition to a comprehensive collection of natural and palatable pill-free therapies for many preconception and postnatal concerns.
 
All Premama powdered drink mix products will feature the brand’s new packaging concept. Products will be color-coded for easy identification, with front and side panels that clearly communicate each product’s benefits and key ingredients, as well as important message points for the consumer, including “doctor approved,” “vegan,” and “gluten-free.”
 
Expanding the Premama brand to address various areas of maternity wellness, the new products include:
·       Fertility: An unflavored drink mix supplement designed to mix with non-carbonated liquids to deliver an exclusive formulation that includes Myo-Inositol, which helps naturally support healthy egg production and ovulation.
·       Lactation: A berry-flavored drink mix supplement designed to mix with non-carbonated liquids and formulated with fenugreek, fennel seed and blessed thistle to help naturally support healthy milk production, along with folic acid, vitamin D3, calcium and other essential nutrients for both mother and baby.