Pfizer Consumer Healthcare, Madison, NJ, has launched Centrum VitaMints, a fresh-tasting and convenient multivitamin that offers consumers essential nutrients in a mint.
 
“Americans want to live well — they want to eat right and exercise often — however they are often short on the time needed to support an active, healthy lifestyle,” said Bahar Takhtehchian, lifestyle and wellness expert. “By offering a multivitamin in a flavor many consumers love, Centrum VitaMints give consumers an on-the-go option they enjoy like a mint that helps support energy, immunity and metabolism.”
 
Centrum VitaMints in Cool Mint flavor is intended for adults, and includes such key nutrients as vitamins A, C, D and E. Serving size is two minty chewables daily, which can be taken with or without food or water.