Fruit d’Or Nutraceuticals has introduced organic cranberry juice powders to both the beverage and dietary supplement markets. 
 
According to Stephen Lukawski, director of global sales and business development, Fruit d’Or Nutraceuticals is the first in the market to introduce organic cranberry juice powders that meets the needs for both the dietary supplement and beverage industry manufacturers.
 
“Unlike other natural cranberry juice powders that are spray-dried, Fruit d’Or has developed water-soluble organic cranberry powders from cranberry juice concentrate using a special drying process called infrared,” he explained.
 
This drying process involves low temperatures that limit the degradation of the integrity of the cranberry juice concentrate and has many advantages over spray-, freeze- and drum-drying technology. Mr. Lukawski said, “We believe our water-soluble cranberry juice  powder is superior than all other water-soluble natural cranberry juice powders. Most cranberry juice powders are hydroscopic as they are sticky and clump together making it difficult to work with. Our organic cranberry juice powders have a better taste profile, richer color, and more attractive flowability and dispersion that makes it much easier for supplement and beverage manufacturers to use. Even better, our organic cranberry juice powders deliver a guaranteed potency of natural proanthocyanidin content.”
 
As with all other cranberry ingredients that Fruit d’Or produces, the new cranberry juice powder is tested for DNA and adulteration as the basis for ensuring safety and efficacy for consumers. 
 
“Providing organic cranberry juice powder is just another step in delivering a guarantee of quality that will raise the bar of efficacy and standardization in the cranberry industry,” Mr. Lukawski commented. “Since Fruit d’Or is it vertically integrated company we touch the cranberry every step of the way from field to shelf. As a result we control the quality and have complete transparency in order to gain the necessary confidence from supplement and beverage manufacturers. By raising the bar of quality in the natural cranberry juice market we hope to bring  peace of mind to manufacturers, retailers and consumers that they are getting the best quality possible.”