The Natural Algae Astaxanthin Association (NAXA), Salt Lake City, UT, has hired industry veteran Traci Kantowski as its new communications director. She will support the association’s efforts to promote natural algal astaxanthin to the industry and help advance the association’s business strategy.
 
“Traci is a skilled communications and marketing professional with deep knowledge of the natural products industry,” said Scott Steinford, NAXA president. “We are excited to have Traci’s talent and enthusiasm on board to promote natural astaxanthin worldwide.”
 
Ms. Kantowski brings more than 15 years of marketing communications experience to NAXA having served as a natural products industry marketing and communications consultant for the past seven years. Prior to that she held several leadership roles at CarryOn Communications, including senior vice president, leading the agency’s consumer products and health division.
 
“I’m excited to add NAXA to my client portfolio,” said Ms. Kantowski. “Scott has a strong vision for the organization and I look forward to helping advance NAXA’s mission on behalf of its membership.”