The Nature’s Bounty Co., Ronkonkoma, NY, has launched Pure Protein Super Food protein powder, a complete, vegan protein blend available in three flavors: Dark Cocoa, Vanilla Bean & Mixed Berry Super Fruits. Each offers 20 grams of protein per serving from 100% plant-based sources.

Ideal for keeping an active, fitness-focused lifestyle on track, Pure Protein Super Food is vegan, non-GMO, contains naturally sourced super greens, no soy or dairy, and is free of artificial flavors, colors and sweeteners. Each variety contains 140-160 calories, 5 grams or less of sugar, and 20 grams of plant-based complete protein, providing the essential amino acids for lean muscle and strength.

“With the rise in popularity of plant-based nutrition, we recognize that our consumers are looking for convenient ways to add more protein while also trying to incorporate more fruits, vegetables and greens into their diet,” said Derek Bowen, chief marketing officer, The Nature’s Bounty Co. (makers of Pure Protein line of products). “We’re excited to add Pure Protein Super Food to our portfolio, fulfilling the need for a complete, high-quality protein with the same great taste one can expect from the entire Pure Protein product line. We believe the taste of our plant-based protein product sets us apart from the other plant protein offerings on the market.”