Len Monheit has joined Trust Transparency Consulting, Spring, TX, as its co-managing partner. Mr. Monheit previously worked with William Reed Business Media as general manager, North America.

“Len is a digital pioneer in the dietary supplement industry,” said Scott Steinford, co-managing partner and founder of Trust Transparency Consulting. “He has been recognized worldwide as an industry thought leader for almost two decades, and I am thrilled that he will be helping lead Trust Transparency’s efforts to bring more transparency to the market.”

As co-managing partner, Mr. Monheit will help lead Trust Transparency’s single ingredient trade association incubator program. Single ingredient trade associations work to establish a best practice recognized third-party baseline for ingredient quality, identity and appropriate category definitions and standards. Single ingredient trade associations also serve as a voice and supporter of science and education through all supply chain levels and customer, consumer and influencer communities.

“Joining Trust Transparency Consulting, allows me to move back into the food and supplement space,” said Mr. Monheit. “I am excited to advance my personal mission to change business principles, make the industry better, validate and honor the best companies and their practices, help entrench science and quality.”

Mr. Monheit co-founded the natural products website NPIcenter in 1999. In 2006, he sold NPI Center to New Hope and eventually assumed responsibility of New Hope’s ingredient portfolio of Functional Ingredients, Engredea, Nutracon US. He initiated international Market Quickstarts in Japan, China and India to teach about the U.S. and global supplements and ingredient markets, moved to the insights and strategy side for key New Hope accounts. Mr. Monheit has been a sought-after speaker on four continents on topics such as industry market patterns, trends and issues.