Market Updates, Products & Ingredients

Premama Adds to its Prenatal Supplement Line

New offerings include a prenatal gummy, sleep aid, and energy drink mix.

Premama, Providence, RI, the first nationwide line of natural pill-free maternity supplements, has added three new products at seven retailers (over 3,000 locations), including brick-and-mortar stores and online. Premama’s products are designed to support the nutritional needs of expecting or new moms in pill-free formats including powdered drink mixes, gummies, and soft chews.
 
The three new products, Premama Prenatal Vitamin + DHA + Iron Gummy, Prenatal Energy Drink Mix and Prenatal Sleep Aid Soft Chew, aim to solve common pregnancy discomforts, including fatigue, trouble sleeping and difficulty swallowing horse pill prenatal vitamins. They designed to complement Premama’s existing line of maternity supplements, which are formulated with high-quality, vegetarian, gluten-free and non-GMO ingredients.
 
“The addition of these three products allows us to offer expecting moms safe and effective solutions to common pregnancy discomforts like insomnia, fatigue and difficulty swallowing large prenatal vitamins,” said Jamie Schapiro, chief marketing officer. “At Premama, we are all about helping moms have healthy and comfortable pregnancies, so we are proud to provide these three solutions to help ease discomforts they may experience on their pregnancy journeys.”
 
The Premama Prenatal Vitamin + DHA + Iron Gummy is the first prenatal gummy on the market with DHA and iron. This comprehensive multivitamin containing folic acid, 50mg DHA, iron and 30mg of vitamin B6, may soothe morning sickness. The all-natural prenatal supplement is gluten-free, vegan, certified organic and kosher. The gummy format allows moms to easily take their prenatal vitamins without the difficulty of swallowing large horse pills.
 
The Premama Prenatal Sleep Aid Soft Chew has been safely formulated with valerian root and magnesium to promote restful sleep and provide relief for muscle discomfort. Containing vitamin D and potassium, this gluten-free, vegetarian, non-GMO supplement comes in a chocolate flavored soft chew format.
 
Premama’s Prenatal Energy Drink Mix provides expecting moms with a pregnancy-safe, natural boost of energy without any caffeine. This drink mix is formulated with fiber to curb fatigue, omega-3s to boost mood, and B vitamins to naturally boost energy and help soothe the side effects of morning sickness. It comes in a watermelon flavored drink mix that is gluten-free, vegetarian and non-GMO. 

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