Market Updates, Products & Ingredients

Vitafusion Launches Organic Gummy Vitamins

Products are Non-GMO Verified Project and Certified Vegetarian.

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By: Sean Moloughney

Church & Dwight’s vitafusion brand has developed a USDA-certified organic line of dietary supplements that includes Women’s Multi, Men’s Multi, Vitamin D3, and Vitamin B-12. The new products are also certified vegetarian by the America Vegetarian Association (AVA). 
 
“In 2008, we introduced a full range of nutritious gummy vitamins and supplements that have provided consumers with an enjoyable and convenient alternative to traditional vitamin pills and tablets, making taking vitamins a delicious pleasure rather than a chore,” said Bruce Weiss, vice president of marketing, vitafusion Gummy Vitamin Brand. “What makes vitafusion organic supplements so special is what they don’t contain, including: no artificial flavors or sweeteners, synthetic (FD&C) dyes, high-fructose corn syrup, gluten, dairy, soy, nuts, fish, or sugar coating.”
 
Women’s Multi is designed to support overall health and wellness, including the immune system. It contains vitamin D3 to support bones and muscles and six B vitamins to support the metabolism of fats, carbs, and proteins.                                                               
 
Men’s Multi is a fusion of 14 essential vitamins and organic ingredients in non-gelatin gummies to support overall health & wellness. It contains six B vitamins, vitamins C and D3 plus zinc to support the immune system.
 
B-12 offers 3,000 mcg per serving to support the metabolism of fats, carbs, and proteins for energy production and helps support nervous system health.
 
Vitamin D3 contains 2,000 IU (50 mcg) of vitamin D per serving to support bones, muscles, and the immune system.
                                                                                                                            
“As global awareness of the benefits of organic living and eating grows, vitafusion is committed to providing options for consumers looking to take a more mindful approach to their nutrition and overall wellness plans,” said Weiss.

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