Designs For Health (DFH), a practitioner-channel dietary supplement company, has launched  KTO-360 a “five ways to keto” line that is the first healthcare practitioner-recommended line to be formulated with the keto-friendly, next-generation sweetener Allulose. Products include KTO-360 Powder with grass-fed butter, avocado oil, caprylic acid MCTs and collagen; KTO-ElectroPure magnesium-charged electrolyte concentrate for rapid hydration; KTO-C8 100 tasteless and odorless 100% pure caprylic acid (C8) MCTs from coconut oil; KTO-Bar a coconut hemp chocolate high fat low carb (HFLC) bar with an Allulose-sweetened base; and KTO-C8 Chews, an Allulose-sweetened caprylic acid (C8) MCTs with a strawberry-watermelon flavor.

“We continue to be amazed by the many benefits of a HFLC ketogenic diet. Its use in Alzheimers, cancer, diabetes, weight management, athletic performance and even bio-hackers has seen the keto market explode,” said Neal Mercado, vice president of marketing and innovation at DFH, “and with its significant benefits to our practitioner customers and their patients, we decided to lead and disrupt the category by developing products with superior ingredients, novel formulations, and multiple occasion uses to support a ketogenic lifestyle.” Mercado added that, “DFH has always been ahead of the curve when it comes to innovation, and using Allulose, which has no impact on blood glucose levels and 1/10th the calories of sugar, is no exception. In fact, we have been formulating with it since 2017.”

The latest development in the sweetener market could not have come at a better time for DFH. “We were finalizing the packaging when the news broke on April 17, and were able to quickly pivot to change copy in line with the new FDA enforcement discretion,” stated Mercado. The FDA draft guidelines now allow Allulose to be excluded from the total and added sugars declarations on the Nutrition Facts panel, so, both manufacturers and consumers benefit from clearer product labeling.

The KTO-360 line, as with all DFH products, began with research-driven ingredients to achieve successful health outcomes. “We realized that for many people a Keto diet is a therapeutic necessity, so we approached this new line development in the same way we would any of our new product launches,” commented Jason Bosley-Smith, MS, LDN, CNS, FDN Director, Education at DFH.

Three healthy fats and collagen are the foundation of the line: 

• C8 (caprylic acid MCTs) to maximize the production of ketones
• Coconut Oil rich in monosaturated (oleic) and polyunsaturated fatty (Linolenic) acids
• Grass-fed Butter (rBST free) rich in monosaturated (oleic) and saturated fatty acids as well as a rich source of butyrate
• Collagen – a unique blend of three patented forms of collagen: Verisol, Fortigel, and Fortibone each with supported published clinical data

The KTO-360 products were designed to follow the 70% fat, 20% protein, and 10% carbohydrates ratio that is the basis of a ketogenic diet. “What we have been able to achieve is not only a comprehensive HFLC product suite formulated to support the wide range of practitioner use occasions, but one that tastes amazing as well. Creating market-leading formulations was just one of our goals for the KTO-360 line,” said Mercado, “when it comes to people maintaining a significant diet and lifestyle change, taste is key.”

According to Mordor Intelligence, the ketogenic diet food market was valued at USD 9.08 billion in 2018 and is expected to reach $12.35 billion in 2024, at an estimated CAGR of 5.3%, during the forecast period.