BrandHive, a global healthy lifestyle branding agency providing strategic planning and branding expertise to consumer packaged goods and value-based ingredient companies for the past 23 years, has been acquired by market research and data management company, Decision Sciences Research Associates, Inc. (DSRA). The purchase allows BrandHive to expand its capabilities portfolio to include specialized market research and data-driven services. The acquisition was finalized in May 2019.
 
DSRA is a market research, technology and consulting firm with over 30 years of experience in both qualitative and quantitative research design, development, fielding, and analysis. Led by a strong and tenured management team, DSRA currently provides research and consulting services to several top CPG and luxury brands, including Clorox, Honda, Burt’s Bees, and Air Canada.
 
“DSRA’s expertise in market research perfectly complements BrandHive’s strategic branding expertise, providing our clients with turnkey research capabilities,” said Jeff Hilton, co-founder of BrandHive. “BrandHive has been on a steady growth trajectory creating extraordinary value for our clients as a full-service branding agency. The DSRA partnership allows us to provide additional value to our clients with programs to enhance customer loyalty and business revenue at a time when data mining and management are emerging as key competitive advantages.”
 
BrandHive will retain its identity, along with its current staff. Hilton and BrandHive Co-Founder Matt Aller will also remain in active consulting roles.
 
“BrandHive is a tremendous adjunct for DSRA, providing highly experienced branding services to our clients,” said William Fisher, president and CEO of DSRA. “BrandHive’s long-standing reputation in the B2B and B2C natural products channels, along with DSRA’s analytical expertise, will allow us to create and implement data-driven branding initiatives to directly impact the revenue and profitability of our clients.”