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Consumers are attempting to manage increased stress with natural, science-backed products.
By: Sean Moloughney
September 9, 2021
According to the American Psychological Association, a bitter election season, political unrest and violence, a shaky economy, and COVID-19 related issues have affected the stress levels of Americans.1 In fact, 84% of adults reported feeling at least one emotion associated with prolonged stress in the prior two weeks. The most common were feelings of anxiety (47%), sadness (44%), and anger (39%). Furthermore, 2 in 3 adults (67%) said the number of issues America is facing is overwhelming to them. Stress Supplement Sales Trends So how do you think these increased levels of stress impact sales of stress supplements? If your answer is you think it caused an increase in sales, you are correct. Sales for anxiety/stress relief dietary supplements in 2020 grew 79% from 2018.2 Furthermore, trends seem to indicate that sales of these products won’t be slowing down anytime soon. According to Goldstein Market Intelligence, global sales of stress management supplements are expected to grow at a CAGR of 2.3% during the 2017-2030 period.3 With stress-relief products a starring dietary supplement category, let’s consider the types of nutraceuticals that are directly applicable to stress formulations. B-Complex Vitamins The B-complex vitamins are intimately involved in the function of the nervous system, and so can play a role in helping to counter some of the negative effects of stress.4 In fact, the ability of humans to respond to stress can be influenced by nutritional status—including the status of key B vitamins.5 In one study, vitamin B1 (thiamine) and vitamin B6 (pyridoxine) together were found to be especially necessary for workers whose activity is associated with nervous-emotional stress.6 Similar results were seen in a previous study.7 Research on individual B vitamins has also revealed important roles where stress and the nervous system are concerned. This includes vitamin B1 which protected against functional exhaustion,8 pantothenic acid (B5) which supports production of adrenal hormones associated with stress,9 and similar results with other B vitamins. A 12-week study conducted on 60 people found that those consuming one or two forms of vitamin B complex supplements were found to experience fewer work-related symptoms of stress, anger, and fatigue compared to the placebo group.10 Phosphatidylserine Research has demonstrated that phosphatidylserine (PS) was able to blunt the release of cortisol—the “stress hormone”—in response to exercise stress.11 In some cases, PS supplementation also resulted in improved mood.12-13 A subsequent randomized, double-blind, placebo-controlled study found that, compared to placebo, supplementation with 300 mg PS/day was associated with feeling less stressed (p<0.001) and having a better mood with regard to feeling clear-headed (p<0.02), composed (p<0.03), and confident (p<0.02).14 L-Theanine The amino acid L-theanine has been shown to increase both serotonin and dopamine production,15 and possibly gamma amino butyric acid (GABA) as well.16 Evidence from human electroencephalograph (EEG) studies show that it also significantly increases brain activity in the alpha frequency band, which indicates that it relaxes the mind without inducing drowsiness. Other research indicates that L-theanine has a significant effect on improving mental alertness while promoting relaxation.17 Additional studies have shown that supplementation with L-theanine resulted in a reduction in some physiological indicators of stress within 15 minutes,18 suppressed the initial stress response of students,19 and significantly reduced anxiety and reduced the blood-pressure increase in high-stress-response adults.20 Apocynum Venetum Apocynum venetum is an herbal remedy with a long history of use in Traditional Chinese Medicine for soothing the nerves, and for other purposes.21 In a double-blind, randomized trial, individuals with mild depression and symptoms of anxiety were treated with Apocynum venetum leaf extract or placebo at different times over 8 weeks.22 Researchers found that after 8 weeks of treatment, subjects showed a significant decrease in depression scores, and had significant improvements in anxiety. GABA GABA is the primary neurotransmitter in the central nervous system for exerting anti-anxiety effects.23 A study investigated the effect of GABA on relaxation and stress in humans, showing that it significantly increased relaxing alpha waves.24 Another study found that GABA supplementation reduced psychological stress induced by an arithmetic task.25 Other research examined the effectiveness of Apocynum venetum and GABA used together, showing that the combination was able to reduce markers of cognitive-induced mental stress.26
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