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Muscle Health: The Science of Strength & Vitality 

Crucial throughout all life stages, muscle maintenance has become more relevant than ever with use of anti-obesity medications on the rise.

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Antioxidants Excel as Consumers Recognize them as Allies in Everyday Health Goals

The antioxidant market is branching out in new directions, offering more innovative, research-backed applications.

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Natural Sweetening Solutions Help Brands Balance Taste and Health of Formulations

New technologies, sources, and development strategies are expanding what’s possible with natural sugar alternatives.

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Dietary Supplement Manufacturing Trends

Opportunities for innovation continue despite tariffs and economic uncertainty.

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Modernizing the Multivitamin with Personalization, Performance, and Palatability

Consumers have strong recognition and engagement toward novel delivery formats, branded versions of ingredients, and customization in the vitamin and mineral segment.

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Heart Health: A Leading Cause for Concern

The supplement market needs to leverage innovation to address consumer health issues.

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Consumer Snack Habits and Impact on Public Health

Ultra-processed foods continue to comprise a large portion of American diets.

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Eye Health Supplements Focus on the Future

What’s driving product development in the market of carotenoids, botanicals, and other antioxidants to preserve and improve vision?

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State of the Nutraceuticals Industry 2024-2025

Experts discuss business drivers, regulatory challenges, and market opportunities.

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Segmenting the Sports and Active Nutrition Market for Everyday and Elite Athletes

Innovative product formulas that address unique nutritional needs are building a durable and diverse marketplace.

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Key Trends in Functional Foods for 2025

Brands have runway to build on traditional, familiar ingredients like protein and probiotics to support modern health issues like digestion, mood, sleep, etc.

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Cognitive Health Performance for Today, and Clarity Over a Lifetime

The market for nutraceuticals to support cognition has grown substantially, evolving to meet more personalized and well-defined health needs.

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The Importance of Being Responsible — Let Me Count the Ways …

Self-imposed regulation through voluntary codes and guidelines is critical in fostering trust in the dietary supplement industry.

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Omega-3 Trends: Sourcing, Research and Emerging Opportunities

Supply pressure has led to a diversified menu of sources as research continues to demonstrate the need for fatty acids EPA and DHA.

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Taking the Edge Off, Naturally: Stress Supplements See Mainstream Adoption

Nutraceutical ingredients thought to promote focus and feelings of calm are becoming ubiquitous across multiple market categories.