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In today’s frenzied society, obtaining quality sleep has become a coveted treasure.
Released By Gencor Pacific
January 22, 2024
In the ongoing quest to improve sleep quality, a natural product has caught the attention of experts and consumers alike: Affron®. This saffron extract has stood out in recent studies for its potential positive effects on enhancing night-time rest. We’ll explore how affron could be the key to unlocking deeper and more restorative sleep nights. In today’s frenzied society, obtaining quality sleep has become a coveted treasure. A survey conducted in the United States in 20221 showed that nearly 30% of respondents slept less than 5 hours per night and two-thirds found difficulty falling asleep again after waking up at night. Additionally, about 50% indicated that their sleep quality had worsened in the last two years, with concerns and feelings of stress being the main reason in over 70% of cases. This is leading to an unprecedented growth in the U.S. sleep market. This dynamic sector clearly reflects the convergence of technology, wellness, and science. From innovative sleep tracking devices to natural supplements, the market is responding with creative solutions to the growing demand. In fact, this same survey reveals that more than 37% of people use botanical products to improve their sleep. This trend has led companies such as Pharmactive Biotech Products to delve deeper into this market, and the company has developed affron, a natural saffron extract, and the perfect ally to promote an improvement in cognitive health and the sleep quality of people.
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