• Bioactive compounds in plants, fungi and other natural sources are critical to maintaining human health, but currently lack a universal definition and are absent from U.S. dietary guidelines

• The Coalition aims to bring mainstream awareness and education about bioactives to industry, consumers and policymakers

• Coalition members include Dr. Jed Fahey, Dr. Mark Hyman, Dr. Taylor Wallace, Katie Stebbins, Dr. Ashlie Burkart, Dr. Robert Graham and Dr. Jennifer Kelly

SAN FRANCISCO, July 18, 2023 /PRNewswire/ — Brightseed, the bioactives company and creator of Forager® AI, today announces the formation of a ‘Bioactives Coalition’ to advance education and advocacy of science-backed bioactive compounds among food and health industries, consumers and policymakers.